1. COURSE 1

    Marketing in a Digital World

    Upcoming session: Dec 12
    Commitment
    4 weeks of study, 6-8 hours/week
    Subtitles
    English, Arabic, Chinese (Simplified), Portuguese (Brazilian), Vietnamese, Turkish, Spanish

    About the Course

    This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular
    You can choose to take this course only. Learn more.

  2. COURSE 2

    Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

    Current session: Nov 26
    Commitment
    4 weeks of study, 8-10 hours/week
    Subtitles
    English

    About the Course

    Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of
    You can choose to take this course only. Learn more.

  3. COURSE 3

    Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

    Current session: Nov 26
    Commitment
    4 weeks of study, 8-10 hours/week
    Subtitles
    English

    About the Course

    This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the
    You can choose to take this course only. Learn more.

  4. COURSE 4

    Digital Media and Marketing Principles

    Current session: Nov 26
    Commitment
    4 weeks of study, 8-10 hours/week
    Subtitles
    English

    About the Course

    The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course,
    You can choose to take this course only. Learn more.

  5. COURSE 5

    Digital Media and Marketing Strategies

    Current session: Nov 26
    Commitment
    4 weeks of study, 8-10 hours/week
    Subtitles
    English

    About the Course

    The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target
    You can choose to take this course only. Learn more.

  6. COURSE 6

    Marketing in an Analog World

    Current session: Nov 19
    Subtitles
    English

    About the Course

    Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90
    You can choose to take this course only. Learn more.

  7. COURSE 7

    Digital Marketing Capstone

    Current session: Nov 20
    Commitment
    6 weeks of study, 5-7 hours/week
    Subtitles
    English

    About the Capstone Project

    The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) p
    You can choose to take this course only. Learn more.

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